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Feelings and emotions sell things. It’s as simple as that. The words on your website can make or break you, so why leave it to chance?

Good copy can easily increase your sales and conversions by up to 70%.

Words are the most powerful tool you have. You wouldn’t want to waste them, would you?

What are words?

Imagine a world without words; a world solely functioning on non-verbal communication. Imagine how doing basic everyday things would become a challenge, how sorting out a problem with your phone might work, or explaining worrying symptoms to your doctor.  Imagine letting your loved ones know that you cared, or trying to explain complex feelings and emotions. Imagine trying to get your mates out for a long overdue boys-night-out, and imagine the atmosphere when you finally make it to the bar.

Words aren’t just a tool, they are the key to the human condition that binds together our worlds, they are a map to where you want to go within someone’s psyche, or to direct someone around yours. Words tug at our hearts, they make the 26 muscles on our face form a smile; they can make someone’s day or ruin someone’s life.

So, imagine how effective carefully chosen words could be in creating interest in your product or service? You’d better be ready for the business.

“Words are, of course, the most powerful drug used by mankind.”

Rudyard Kipling

Copywriting

As humans we are a narrative species. We understand the world in terms of stories.

Good copy will appeal to the emotional side of the reader, it will feed their desires and calm their fears. It will offer them solutions, it will focus on the benefits of a product or service rather than the features.

The best copy knows the person it is written for like a loved one, because like a loved one, the reader can be unforgiving. Using the wrong approach with your text can be damaging:

“That’s what careless words do. They make people love you a little less.”

Arundhati Roy

Let me help to accelerate the performance of your business. Contact me today.

A few clients past and present.

Articles and features

Instantly publishable pieces on pre-agreed or topical subjects, country rights or worldwide rights available.

Article and feature packages include the article text in either Microsoft Word .docx or Google Docs format and accompanying images as .jpeg or .png.

Read a selection of my articles on Medium

About

About the company.

Based in Tallinn, Estonia, Tybridge Media is a small agency producing tight, effective copy for companies in Estonia and around the world. If you want the text on your website to sell stuff, you’ve come to the right place. If you want the voice-over on your promotional videos to increase your profit margins, you’re definitely in the right place. Your destiny is in your own hands.

Are you in tune with your customers? Do you know them? I mean, really know them? If you make this a priority, you can sell to them, make them feel the way you want them to and make them want your product or service.

So, let’s sort it out, let’s change your fortune.

Welcome.

About the owner.

My name is Dan. I’m a copywriter and I’m British. I live in Estonia with my wife and two kids. I love words; what they can do, how they can be used, and what can be achieved through using them well.

I’m not going to give too much away for now, I’ll tell you more copywriting secrets when we meet.

Hope to see you soon.

Dan